Articles Tagged with: video

Making Your Marketing Video Outstanding

Outstanding Marketing Video
 
If you are in the process of formulating a marketing video, you want to be sure to include a few key elements for guaranteeing a successful final product. For instance, giving your video a purpose, offering more than what is anticipated and providing some form of entertainment is all necessary for successful video results. Your marketing video needs all of theses elements and more, in order to keep your viewers captivated and coming back.
 
Give a Purpose to Your Video
 
Every marketing video needs to have a clearly defined purpose: what it’s about. Why viewers should watch, etc. Without this, your marketing message becomes unclear, as does its purpose to the viewer. Giving a purpose to your marketing video gives its viewers a reason to watch it.
 
Music & Entertainment that’s Not for Everyone
 
Having entertainment of some sort in your video production is always imperative, especially for marketing videos. Music, for instance, instantly sets the tone of the video and provides a certain mood for your viewers to experience while watching. But not everything is for everyone, so do not try to appeal to all audiences—it could end up attracting none. Be sure to have entertainment features—be it music, visuals effects or otherwise—that narrow down on the theme and vibe you are going for. This will not only keep viewers watching your video and hearing your message, it gives you the kind of viewers you’re looking for too!
  
Offer More than Expected
 
To top off you video, offering more than what is expected is not ever a bad idea. This gives you a chance to surprise and impress your viewers. If a viewer stops to watch your video, of course, they want to be informed about the topic advertised. Yet, if they also receive additional useful information, you instantly surpassed viewer expectations. Ultimately, this information combined with purpose and entertainment is what keeps your viewers coming back.
 
With all of this in mind, Cut N Run Studios is here for you! For some of the best marketing in Pittsburgh, contact Cut ‘N’ Run Studios! You can reach us by calling (412) 343–3600 today, by sending an email to info@CutnRunStudios.com, or by visiting us at our Beechview Avenue location in Pittsburgh! We’ll help you make sure that your next marketing video, and other production service results are outstanding.

What to Look for In Commercial Video Services

Commercial Video Services
 
Cut ‘N’ Run Studios knows what is and is not important, entertaining, and necessary in a commercial video production. Our expert team of professionals are here to help you identify your video plan and begin making it a reality. We work with you to implement each detail of your video’s process from start to finish for the finest results.
 
 
Clearly Identified Audience & Script
 
If you do not know who your commercial video is to be created for, it will be difficult to begin its development. When creating your video script or commercial video plan, every single detail is planned and accounted for. Instilling a clear idea of who the video is aimed toward, or who the message of your video is for, is imperative to gaining views and traction from your intended audience.
 
Special Effects and Close-Ups
 
When it comes to producing compelling commercial videos, special effects are not always the best way to go. Often times, special effects can mute or distract from the main points and message of your video. Making use of certain techniques rather than adding effects can save time, money, and make for better results later. Shooting several close-ups, for example, can be more compelling on certain screens and are less expensive and time-consuming.
 

Keep Your Customers Coming Back

Video Production Services that Will Keep them Coming Back!
 
There are several key factors to consider with video production services for keeping your customers coming back. Quality, professional video productions are about more than the service and the customer; they are about the video experience as a whole. At Cut ’N’ Run Productions, we are dedicated to our services, as well as our customers, to make way for the best video production results in and around the Pittsburgh area.
 
Know All Aspects of Your Video Services
 
Your customers most likely do not know as much about video production as you do. This means they will probably ask several questions, making it imperative for you to fully know all aspects of your services. From service capabilities and creative solutions, to tasks of the impossible, your customer can not begin to fully understand all terms and aspects of the video production at hand unless you do.
 
Consider the Customer’s Perspective
 
This may sound easy and obvious, but the customer’s full point of view can unintentionally be neglected. Considering the customer’s perspective surpasses the basics of simple customer service. Taking the customer fully into account involves cost calculations from both parties, the customer’s skill level of video production as well as your own, trust within the professional relationship, and more. If you and your customer are not in congruence with one another, miscommunications can occur and result in the lack of a repeat client.
 
Affordability is important for both you and your customer to understand. Knowing the service prices in respect to the available project budget will provide a clear idea of what the customer can expect in their price range. Cost ranges are also great segues into project upgrades and advancements if the customer is seeking a higher-quality video production. Also, when it comes to explaining the cost-to-quality ratio, knowing your customer’s technology skill level is imperative to knowing how to talk to them and what to explain. For instance, does the customer understand the process at all levels, or only a few parts of what go into the video production in Pittsburgh? These inquiries will help you to build a professional relationship with your client, which will help you to also build trust. That developed trust will keep your customers coming back.
 
At Cut ’N’ Run Productions, we have everything you need to understand and create your next video project successfully. From convenience and affordability, to professional results and reliability, you can count on Cut ’N’ Run to get the job done. Call (412) 343-3600 now for more information on our Pittsburgh video production services or stop in for a visit at 1532 Beechview Ave!

Strategic Video Production

Video Production
 
It is important to have a video production strategy for the message that you are aiming to get across in your video. From appealing to all audience types, to remaining organized and focused without being bland, a production strategy will help you meet all of your goals  with positive results, in an organized manner. Overall, strategic video production keeps you organized along the way of creating favorable videography. At Cut ’N’ Run Productions, we.
 
Attracting Various Audiences’ Appeal
 
With so much information being created and consumed daily, videos area great way to reach audiences of all types. Not everyone favors written information outlets, so often times audiences are increasingly attracted to information produced by videography means. Videos capture various senses, such both seeing and hearing the information at hand, which help aid in the attraction and retention of the information being expelled.
 
Let Your Video Share Itself
 
Once your video is successfully completed and uploaded, it can begin being promoted. And with so many social media outlets and other online sources alone, your video is able to easily be shared with only a few simple clicks. Once your video gets out there and begins to accumulate views, the information will seem to begin to share itself.
 
Video Production Increases Search Results
 
Since videos are easily able to be shared, they an act as an extra advertising outlet. When your information is searched, having a video to go along with it will produce more results for searchers. For instance, when someone types your business into a search engine it is best to have more than only your website or contact information pop up. By having a website and written articles, as well as video production associations, you can significantly increase your search results and overall effectiveness of the information you are putting out.
 
Contact us at Cut ’N’ Run Studios today by calling (412) 343-3600 or visiting us at our convenient location on Beechview Avenue in Pittsburgh to schedule an appointment or to find out more information. No matter your video production goals or the set strategy behind them, our reliable and professional videography and photography services are here to ease the process and increase their effectiveness.

Video Shoot Preparation

Video Shoot Preparation
 
Knowing what to and not to do before a photo or video shoot is imperative for successful results. From keeping everyone who is involved fully informed, to fulfilling shoot goals and purposes, success all starts with proper preparation. For readying properly for your next shoot, follow these few tips from our professionals at Cut ‘N’ Run Studios on necessary steps for proper preparation.
 
Make a Check List
 
Keep everyone informed and ready. From your shoot producer, to your stylist, everyone involved needs to remain informed at all times. Whether any alterations or rescheduling are major or minor, everyone should be informed. This will keep all on the same track, which will also keep things in order as the shoot proceeds.
 
Be Theme & Clothing Conscious
 
Whether your everyday clothing look is put together based on fashionista critiques or whatever is clean and pulled out first from the hamper, being clothing conscious for your shoot is important. The clothing worn in your shoot should help emphasize the idea or theme you are attempting to get across. Your clothing should also compliment captured surroundings. If your background is red for instance, do not wear the color unless you are trying to blend in.
 
Consider Your Health
 
Celebrate after the shoot. Unless the theme of your shoot is post-party hangover, prepare yourself health wise beforehand. The day before your shoot, getting enough rest, a good workout, and proper nourishment and hydration will go far in feeling fresh and ready to go for the big day. This, again, goes for everyone involved no matter the size of their part.
 
Rehearse
 
Perfect practice makes perfect. Rehearsing scenes, poses, et cetera well before the day of the shoot is imperative for an easy flow during it. Whether rehearsing for you means practicing expressions in the mirror or running times lines, do whatever it takes to remain in control during the real shoot.
 
At Cut ‘N’ Run Studios we provide all of your multi-media needs, from the preparation and planning stage, to fantastic end results. Whether seeking photo, video production or Pittsburgh party services, no matter what your multi-media needs you can trust in Cut ‘N’ Run Studios to get it done right. Contact us today for more information!

Why You Need Corporate Video Production Strategies

Corporate Video Production Strategies
 
Spreading your business’ message in multiple ways will increase your chances of having your message noticed. Implementing a corporate video production strategy, for instance, is one of the best ways to reach the most people with only one source. There are many various purposes supporting the creation of corporate videos, but there are three main reasons which clearly depict stark benefits.
 
Each of Your Consumers Prefer Receiving Information in Various Ways
 
When it comes to informing your clients and customers about your business or other corporate video topics, no one form of representation will work for everyone. Yet, videographic forms of information appeal to many different audiences. For instance, educating your audience through corporate videos can be done using methods which appeal to all types of learners. This not only increases the types of customers reviewing the video, but also increases the number of customers understanding the information, as well.
 
Videos are Greatly Beneficial to Your Corporation’s Search Engine Results
 
Not only can corporate videos help you to get your message across and understood, business videos will also increase your corporation’s traceability on search engines. Google, for example, incorporates videos into their search results, as well as standard links. Therefore, not only will your business’ website, articles, and other informative links load, full corporate business videos will load in search results, as well.
 
Corporate Videos Offer an Ease of Sharing Your Business Information
 
One of the best things about videos, especially corporate business videos is their shareability. Videos can be embedded into business blogs and other web pages, as well as shared through Facebook and other social media at the click of button. This allows for the video to be promotional as well as informative and entertaining.
 
No matter the message of your business, a corporate video strategy is one of the best ways to get that message across to your consumers. Contact our expert team at Cut ‘N’ Run Studios of Pittsburgh for information on making good use of a corporate video for your business. We will meet all of your corporate video production needs from start to finish.
 
 
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