Truck hook logo 2

The Truck Hook

Get Hooked.


Stop struggling with those heavy, out of reach items. Let the TruckHook retrieve them quickly and easily without stretching and climbing.


A marketing campaign to promote the benefits and price of the product.


Cut ‘N’ Run conceptualized, scripted and storyboarded the first product commercials.  The one day on location shoot covered all scenes involving the on-screen talent.  Post-production involved graphics, animation, and kinetic typography for the second spot.

End Product.

The final video was delivered in mp4 format for easy sharing on social media and also in high quality pro res for television broadcast.