Greater Pittsburgh Automobile Dealers Association
Social Media Campaign
Dancing with the Cars is the annual grand opening of the Pittsburgh International Auto Show. Tickets sold benefit the Pittsburgh Vintage Grand Prix charities. Cut 'N' Run has covered the event and promotions for over three years now. The video along with other promotional material is crucial to ticket sales and overall awareness for the charities that benefit from the event. A difficult task for Cut 'N' Run is originating a different format and style each year so the highlights video doesn't feel redundant to those who watch every year.
The first step in the annual GPADA project is to create a looping video displaying all the paid sponsorships associated with the event. Graphics, animation, and edited video are mixed into a several minute loop to play throughout the evening. The event is covered in its entirety with interviews from celebrity guests, charity organizers, and sponsors. A month long social media campaign was also delivered in 2017 to increase online public ticket sales. Four themes were utilized over the course of twelve different videos.
The promotional videos that Cut 'N' Run produced are hosted through Vimeo and embedded online.
Stats showing the number of views, likes, comments, and shares can be seen in the videos below.
2016 Pittsburgh International Auto Show Set Up Time Lapse
A time lapse of all the work that went into setting up this year's show. Pretty amazing, isn't it? Show Hours:—Friday, Feb. 12: 10 a.m. - 10 p.m.—Saturday, Feb. 13: 10 a.m. - 10 p.m.—Sunday, Feb. 14: 10 a.m. - 6 p.m.—Monday, Feb. 15: 10 a.m. - 6 p.m.(video by: Cut 'N' Run Studios)Posted by Pittsburgh International Auto Show on Friday, February 12, 2016