Connecting MBE’s to Opportunities
The Eastern Minority Supplier Development Council is dedicated to connecting minority-owned businesses with corporate buyers. One of the biggest challenges the council faces is connecting purposeful and meaningful matches between suppliers and buyers. One of the key factors is diverse supplier awareness and attendance at EMSDC events. Cut 'N' Run, also a minority-owned business, began covering EMSDC events and has delivered videos stressing the importance of opportunities such as these.
Cut 'N' Run covered the annual ROAR conference and EMSDC Golf Outing with one camera designated for speaker coverage, an additional camera dedicated to interviews and b-roll, and a third for photography. The third camera also served as a Photo Cafe for attendees who wished to receive a free portrait for LinkedIn and social media. A highlight video was edited to a targeted 1:30 runtime.
The final video is hosted through Vimeo and embedded online. Additional spots were created to promote the next event. Photos were delivered via Google Drive.
The video was shared on EMSDC's website and social media. Attendance did increase at the following event.