Category: Blog

Making Your Marketing Video Outstanding

Outstanding Marketing Video
 
If you are in the process of formulating a marketing video, you want to be sure to include a few key elements for guaranteeing a successful final product. For instance, giving your video a purpose, offering more than what is anticipated and providing some form of entertainment is all necessary for successful video results. Your marketing video needs all of theses elements and more, in order to keep your viewers captivated and coming back.
 
Give a Purpose to Your Video
 
Every marketing video needs to have a clearly defined purpose: what it’s about. Why viewers should watch, etc. Without this, your marketing message becomes unclear, as does its purpose to the viewer. Giving a purpose to your marketing video gives its viewers a reason to watch it.
 
Music & Entertainment that’s Not for Everyone
 
Having entertainment of some sort in your video production is always imperative, especially for marketing videos. Music, for instance, instantly sets the tone of the video and provides a certain mood for your viewers to experience while watching. But not everything is for everyone, so do not try to appeal to all audiences—it could end up attracting none. Be sure to have entertainment features—be it music, visuals effects or otherwise—that narrow down on the theme and vibe you are going for. This will not only keep viewers watching your video and hearing your message, it gives you the kind of viewers you’re looking for too!
  
Offer More than Expected
 
To top off you video, offering more than what is expected is not ever a bad idea. This gives you a chance to surprise and impress your viewers. If a viewer stops to watch your video, of course, they want to be informed about the topic advertised. Yet, if they also receive additional useful information, you instantly surpassed viewer expectations. Ultimately, this information combined with purpose and entertainment is what keeps your viewers coming back.
 
With all of this in mind, Cut N Run Studios is here for you! For some of the best marketing in Pittsburgh, contact Cut ‘N’ Run Studios! You can reach us by calling (412) 343–3600 today, by sending an email to info@CutnRunStudios.com, or by visiting us at our Beechview Avenue location in Pittsburgh! We’ll help you make sure that your next marketing video, and other production service results are outstanding.

What to Look for In Commercial Video Services

Commercial Video Services
 
Cut ‘N’ Run Studios knows what is and is not important, entertaining, and necessary in a commercial video production. Our expert team of professionals are here to help you identify your video plan and begin making it a reality. We work with you to implement each detail of your video’s process from start to finish for the finest results.
 
 
Clearly Identified Audience & Script
 
If you do not know who your commercial video is to be created for, it will be difficult to begin its development. When creating your video script or commercial video plan, every single detail is planned and accounted for. Instilling a clear idea of who the video is aimed toward, or who the message of your video is for, is imperative to gaining views and traction from your intended audience.
 
Special Effects and Close-Ups
 
When it comes to producing compelling commercial videos, special effects are not always the best way to go. Often times, special effects can mute or distract from the main points and message of your video. Making use of certain techniques rather than adding effects can save time, money, and make for better results later. Shooting several close-ups, for example, can be more compelling on certain screens and are less expensive and time-consuming.
 
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