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Training Videos

Corporate or business training is a necessary expense for most companies small or large. Like with any expense, companies seek alternative ways to reduce cost. Training videos provide a one time expense rather than a re-occurring salary for trainers. They eliminate payroll, travel, language conversion, and any other additional charges onsite training incurs. Companies using video streaming and training increased new product introductions by 20 percent while cutting expenses by 22 percent. Employees were also work ready 16% faster.<!–more–>
 
One of the main advantages of video training is the versatility between mediums like DVD, PowerPoint and internet. Equipment operation and procedures require special handling and instructions. Videos enhance specific steps with narration, text, and slow motion. These segments can be utilized in the future and assist in avoiding possible injury and equipment malfunction. Training videos not only replace the need of a trainer but also act as learning tool and point of reference.
 
In a recent QUMU Corporation survey, 94% of employees acknowledged the benefits of video training.
 
Vern Hanzlik, Senior Vice President and General Manager, Qumu: “Video is a fantastic way to engage people who work in retail stores. When you think about the demographic of store employees, you are looking at a huge number of Digital Natives whose lives revolve around You Tube, social channels, mobile and connected experiences.”
 
Sources
 
<a href=”http://www.marketwatch.com/story/qumu-research-shows-retail-store-associates-want-video-training-and-engagement-with-corporate-strategy-2013-10-08?reflink=MW_news_stmp” target=”_blank”>http://www.marketwatch.com/<wbr />story/qumu-research-shows-<wbr />retail-store-associates-want-<wbr />video-training-and-engagement-<wbr />with-corporate-strategy-2013-<wbr />10-08?reflink=MW_news_stmp</a>
 
<a href=”http://www.videobrewery.com/blog/18-video-marketing-statistics” target=”_blank”>http://www.videobrewery.com/<wbr />blog/18-video-marketing-<wbr />statistics</a>

Why Your Small Business Could Use a Television Commercial?

Commercial Production for Small Business
 
Television advertisement spending amounted to 62.8% of the total global advertising expenses in 2012. Television commercials have changed dramatically in the past twenty years. Prior to the 90s, commercials were limited to corporations because of the cost. Currently, small businesses can afford to stay within a moderate budget and purchase local airtime for a thirty-second commercial. With local broadcast opportunities, small businesses can appeal to particular demographics by selecting the program and specific time of their commercial. With 99% of the American households owning a television and the average American watching television 5 hours a day, it is no surprise that television continues to dominate the media advertisement world.<!–more–>
 
In recent years, digital and Internet videos have surged as a new medium for advertisement and promotion. TV continues to be the number one advertisement outlet, however with social media and mobile devices, the age of the digital video has arrived. It is estimated that Internet video advertising will rise by nearly 40% percent next year, with revenues reaching approximately $5.7 billion dollars. Embedding videos online became a complex issue with the diversity of browsers, mobile devices, and computers. The introduction of H.264 video format made online videos viewable in nearly every scenario. Internet video advertisements quickly benefited from the technological advancement and will ultimately challenge television for the top marketing medium.
 
A progressive approach to modern day advertising would be to invest in cross-medium videos. Television encoding standards now include the H.264 format in broadcast safe guidelines. Thirty-second spots for television can also now be embedded to a business’ website as well. With television and Internet convergence, video has solidified its importance in the advertisement world as radio and print continue to see decline in investment. It is essential for any business to not only possess a user-friendly website but to also benefit from a cross-medium video.
 
 
Digital technology has closed the gap between corporation and small business advertisement opportunities. Both are now able to produce promotional material in the top two mediums. With the tremendous impact and growth small businesses have on the economy, it is apparent the market for cross-medium videos will continue to rise and the need for television marketing will decline.
 
 

Corporate Training videos

Training Videos vs. Corporate Trainers
Corporate or business training is a necessary expense for most companies small or large. Like with any expense, companies seek alternative ways to reduce cost. Training videos provide a one time expense rather than a re-occurring salary for trainers. They eliminate payroll, travel, language conversion, and any other additional charges onsite training incurs. Companies using video streaming and training increased new product introductions by 20 percent while cutting expenses by 22 percent. Employees were also work ready 16% faster.<!–more–>
 
One of the main advantages of video training is the versatility between mediums like DVD, PowerPoint and internet. Equipment operation and procedures require special handling and instructions. Videos enhance specific steps with narration, text, and slow motion. These segments can be utilized in the future and assist in avoiding possible injury and equipment malfunction. Training videos not only replace the need of a trainer but also act as learning tool and point of reference.
 
In a recent QUMU Corporation survey, 94% of employees acknowledged the benefits of video training.
 
Vern Hanzlik, Senior Vice President and General Manager, Qumu: “Video is a fantastic way to engage people who work in retail stores. When you think about the demographic of store employees, you are looking at a huge number of Digital Natives whose lives revolve around You Tube, social channels, mobile and connected experiences.”
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