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What to Look for In Commercial Video Services

Commercial Video Services
 
Cut ‘N’ Run Studios knows what is and is not important, entertaining, and necessary in a commercial video production. Our expert team of professionals are here to help you identify your video plan and begin making it a reality. We work with you to implement each detail of your video’s process from start to finish for the finest results.
 
Clearly Identified Audience & Script
 
If you do not know who your commercial video is to be created for, it will be difficult to begin its development. When creating your video script or commercial video plan, every single detail is planned and accounted for. Instilling a clear idea of who the video is aimed toward, or who the message of your video is for, is imperative to gaining views and traction from your intended audience.
 
Special Effects and Close-Ups
 
When it comes to producing compelling commercial videos, special effects are not always the best way to go. Often times, special effects can mute or distract from the main points and message of your video. Making use of certain techniques rather than adding effects can save time, money, and make for better results later. Shooting several close-ups, for example, can be more compelling on certain screens and are less expensive and time-consuming.
 

Keep Your Customers Coming Back

Video Production Services that Will Keep them Coming Back!
 
There are several key factors to consider with video production services for keeping your customers coming back. Quality, professional video productions are about more than the service and the customer; they are about the video experience as a whole. At Cut ’N’ Run Productions, we are dedicated to our services, as well as our customers, to make way for the best video production results in and around the Pittsburgh area.
 
Know All Aspects of Your Video Services
 
Your customers most likely do not know as much about video production as you do. This means they will probably ask several questions, making it imperative for you to fully know all aspects of your services. From service capabilities and creative solutions, to tasks of the impossible, your customer can not begin to fully understand all terms and aspects of the video production at hand unless you do.
 
Consider the Customer’s Perspective
 
This may sound easy and obvious, but the customer’s full point of view can unintentionally be neglected. Considering the customer’s perspective surpasses the basics of simple customer service. Taking the customer fully into account involves cost calculations from both parties, the customer’s skill level of video production as well as your own, trust within the professional relationship, and more. If you and your customer are not in congruence with one another, miscommunications can occur and result in the lack of a repeat client.
 
Affordability is important for both you and your customer to understand. Knowing the service prices in respect to the available project budget will provide a clear idea of what the customer can expect in their price range. Cost ranges are also great segues into project upgrades and advancements if the customer is seeking a higher-quality video production. Also, when it comes to explaining the cost-to-quality ratio, knowing your customer’s technology skill level is imperative to knowing how to talk to them and what to explain. For instance, does the customer understand the process at all levels, or only a few parts of what go into the video production in Pittsburgh? These inquiries will help you to build a professional relationship with your client, which will help you to also build trust. That developed trust will keep your customers coming back.
 
At Cut ’N’ Run Productions, we have everything you need to understand and create your next video project successfully. From convenience and affordability, to professional results and reliability, you can count on Cut ’N’ Run to get the job done. Call (412) 343-3600 now for more information on our Pittsburgh video production services or stop in for a visit at 1532 Beechview Ave!

Strategic Video Production

Video Production
 
It is important to have a video production strategy for the message that you are aiming to get across in your video. From appealing to all audience types, to remaining organized and focused without being bland, a production strategy will help you meet all of your goals  with positive results, in an organized manner. Overall, strategic video production keeps you organized along the way of creating favorable videography. At Cut ’N’ Run Productions, we.
 
Attracting Various Audiences’ Appeal
 
With so much information being created and consumed daily, videos area great way to reach audiences of all types. Not everyone favors written information outlets, so often times audiences are increasingly attracted to information produced by videography means. Videos capture various senses, such both seeing and hearing the information at hand, which help aid in the attraction and retention of the information being expelled.
 
Let Your Video Share Itself
 
Once your video is successfully completed and uploaded, it can begin being promoted. And with so many social media outlets and other online sources alone, your video is able to easily be shared with only a few simple clicks. Once your video gets out there and begins to accumulate views, the information will seem to begin to share itself.
 
Video Production Increases Search Results
 
Since videos are easily able to be shared, they an act as an extra advertising outlet. When your information is searched, having a video to go along with it will produce more results for searchers. For instance, when someone types your business into a search engine it is best to have more than only your website or contact information pop up. By having a website and written articles, as well as video production associations, you can significantly increase your search results and overall effectiveness of the information you are putting out.
 
Contact us at Cut ’N’ Run Studios today by calling (412) 343-3600 or visiting us at our convenient location on Beechview Avenue in Pittsburgh to schedule an appointment or to find out more information. No matter your video production goals or the set strategy behind them, our reliable and professional videography and photography services are here to ease the process and increase their effectiveness.

Video Shoot Preparation

Video Shoot Preparation
 
Knowing what to and not to do before a photo or video shoot is imperative for successful results. From keeping everyone who is involved fully informed, to fulfilling shoot goals and purposes, success all starts with proper preparation. For readying properly for your next shoot, follow these few tips from our professionals at Cut ‘N’ Run Studios on necessary steps for proper preparation.
 
Make a Check List
 
Keep everyone informed and ready. From your shoot producer, to your stylist, everyone involved needs to remain informed at all times. Whether any alterations or rescheduling are major or minor, everyone should be informed. This will keep all on the same track, which will also keep things in order as the shoot proceeds.
 
Be Theme & Clothing Conscious
 
Whether your everyday clothing look is put together based on fashionista critiques or whatever is clean and pulled out first from the hamper, being clothing conscious for your shoot is important. The clothing worn in your shoot should help emphasize the idea or theme you are attempting to get across. Your clothing should also compliment captured surroundings. If your background is red for instance, do not wear the color unless you are trying to blend in.
 
Consider Your Health
 
Celebrate after the shoot. Unless the theme of your shoot is post-party hangover, prepare yourself health wise beforehand. The day before your shoot, getting enough rest, a good workout, and proper nourishment and hydration will go far in feeling fresh and ready to go for the big day. This, again, goes for everyone involved no matter the size of their part.
 
Rehearse
 
Perfect practice makes perfect. Rehearsing scenes, poses, et cetera well before the day of the shoot is imperative for an easy flow during it. Whether rehearsing for you means practicing expressions in the mirror or running times lines, do whatever it takes to remain in control during the real shoot.
 
At Cut ‘N’ Run Studios we provide all of your multi-media needs, from the preparation and planning stage, to fantastic end results. Whether seeking photo, video production or Pittsburgh party services, no matter what your multi-media needs you can trust in Cut ‘N’ Run Studios to get it done right. Contact us today for more information!

Why You Need Corporate Video Production Strategies

Corporate Video Production Strategies
 
Spreading your business’ message in multiple ways will increase your chances of having your message noticed. Implementing a corporate video production strategy, for instance, is one of the best ways to reach the most people with only one source. There are many various purposes supporting the creation of corporate videos, but there are three main reasons which clearly depict stark benefits.
 
Each of Your Consumers Prefer Receiving Information in Various Ways
 
When it comes to informing your clients and customers about your business or other corporate video topics, no one form of representation will work for everyone. Yet, videographic forms of information appeal to many different audiences. For instance, educating your audience through corporate videos can be done using methods which appeal to all types of learners. This not only increases the types of customers reviewing the video, but also increases the number of customers understanding the information, as well.
 
Videos are Greatly Beneficial to Your Corporation’s Search Engine Results
 
Not only can corporate videos help you to get your message across and understood, business videos will also increase your corporation’s traceability on search engines. Google, for example, incorporates videos into their search results, as well as standard links. Therefore, not only will your business’ website, articles, and other informative links load, full corporate business videos will load in search results, as well.
 
Corporate Videos Offer an Ease of Sharing Your Business Information
 
One of the best things about videos, especially corporate business videos is their shareability. Videos can be embedded into business blogs and other web pages, as well as shared through Facebook and other social media at the click of button. This allows for the video to be promotional as well as informative and entertaining.
 
No matter the message of your business, a corporate video strategy is one of the best ways to get that message across to your consumers. Contact our expert team at Cut ‘N’ Run Studios of Pittsburgh for information on making good use of a corporate video for your business. We will meet all of your corporate video production needs from start to finish.
 
 

Why Video Editing is Imperative

Imperative Video Editing
 
There is an entire process that goes into creating a successful videography production. One of the most crucial steps of this process is completing accurate video editing. A properly edited and well done production provides for a better ending result and increased digital marketing capabilities overall. By editing already captured video footage, the creator is able to eliminate unnecessary scenes, rearrange others, and tweak any other imperfections in order to produce nothing but a video that well delivers its message successfully.
 
Edit to Make Scenes of the Video Flow
 
Rather than a continual recording of events (as if a vintage home-movie) edit out certain shots and scenes that do not add to the film’s development. This will help to produce a flow of organized scenes and improve on storyline quality overall.
 
Edit for Strengthening the Video’s Storyline
 
Scenes can also be re-arranged to more appropriately represent the theme of the film. When a video is properly edited to best express the storyline, the primary and sub-themes are able to fully develop with scenes that make the film flow (rather than slowly move forward with no set direction).
 
Digital Marketing
 
Digital marketing is an electronic method of promoting and selling a certain product, service, et cetera… This method of online promotions and sales uses digital means, from the internet to television and smartphones in between, which often incorporate professional videos as the main means of delivering the business’s message. The digital marketing aspect of videography is one of several reasons why video editing is important in an industrial setting as well.
 
Video editing is the best tool that can be used for creating a seamless film that flows with a strong storyline and is complete with aspects that make the film suitable for digital marketing methods. Whether you are making a professional film or a casual video, video editing will greatly enhance audience interest, and video quality overall. Contact us today at Cut ‘N’ Run Productions for more information on proper video editing.

The Importance of a Video Production Strategy

Video Production Strategy
 
There are many reasons why it is important and effective to use a video production strategy for revealing your company’s desired information. A production strategy is a plan that envelopes various audiences through a meticulous video making process. With video production available to express your desired business information, you will greatly increase the traffic of people searching your topic and coming to your business.
 
Appeal to Different Types of People for Your Business
 
Not everyone perceives information in the same way. Some people need video aids to help them interpret information. By having a video production strategy expressing your business information, as well as other means, the information automatically becomes more approachable and understanding to more types of people. One video, for instance, supplies both visual and auditory supplement for expressing the point of the production, making it more relatable to various audiences.
 
 
Increase Reachability of Your Business Information
 
When someone is researching for information related to what you are trying to express, also having a videography option available to search will automatically increase reachability. Search engine results display websites and articles, but they also display videography link results as well. If you have a video production strategy for making your company’s information, it is an additional link for search engines to direct topic searchers to. This automatically increases the reachability of the company’s information.
 
Make Your Business Information Shareable
 
A video production strategy for your corporate information will also transform the information into being shareable. People talk about articles they have recently read, businesses sites they have searched, but that is the limit to sharing such information.
 
Contact us at Cut ‘N’ Run Productions for more information on video production strategies and other production services. We take care of the entire pre-production, production, and video delivery process to give you the best, most professional video for your business.

The Golden Rules of Video Production

Live Video Production
 
Video production may be creative fun, but there are actually a few golden rules to proper video production. By incorporating the following guidelines from our Pittsburgh video production services at Cut ‘N’ Run, and adding your own creative story, your video production will be a success.
 
Define Your Audience
 
Until you define your audience, it is difficult to know how to express the direction your video is going in. Think about what kinds of people you are aiming to reach. Are your video viewers children, adults, or of an age in between, for instance? Then, ponder the best way to target those specific people. Without first knowing whom it is your trying to reach, there would be no way to begin figuring out the best way to reach them.
 
Make an Emotional Connection
 
Once you know your audience type and how to reach them, you must ensure that your video production connects emotionally with your audience. Once one feels related to something—especially something deep, such as sharing an emotion—one automatically becomes attached and intrigued by it. To make a connection by sharing a story’s emotion with those you are making the video for, it to successfully have your story shared, recognized and related to.
 
Show, Don’t Tell
 
The best way to relay your story is to show your audience the story, rather than tell them the story. For instance, if you are contemplating on a scene of dialogue of skipping to the point through narration, in most cases it is best to go with using dialogue. Instead of telling your audience that he said, “This,” and she said, “That,” show the scene of these characters having a conversation (unless it is useless information which does not support the story line at all, in that case it is not even needed). Basically, if you show your story and make a connection, it will tell itself. Yet, if you tell your story, it does not always show your intent nor make emotional connections.
 
Video production is great for both personal and professional creations. Pittsburgh business videos are an appealing way to advertise your business and its message. Videos are also a great way to support a cause, promote anything, and simply for creative fun. No matter what your goal is with your video production, if you follow the above golden rules us at Cut ‘N’ Run have provided, your video will be on its way to success.
 

Why Should My Company Make Videos?

Should My Company Make Videos?
 
With technology and the internet advancing and increasing each day, keeping up with your business’s image online is imperative. If your business is online and running already, you are off to a good start. But how can you do more to promote your business? Have business videos made with Cut ‘N’ Run productions. Videography online is not only for music videos or YouTube how-to clips. Business videos are becoming increasingly popular and effective for many different types of businesses, in many different ways. Here are a few ideas on what business videos from Cut ‘N’ Run Productions can do for you.
 
Instructional Videos
 
Providing an instructional gateway for your business (how to get to its location, navigate the business web site, et cetera…) to your clients and customers is a great way to reach them online and provide answers to possible inquiries they may have.
 
Company Updates
 
Business videos which inform viewers of company news and updates are a great online source for clients and customers to go to for finding out what is currently going on with your business. From general news and updates, to sales and more, clients like to stay in the know about your business just as much as you do.
 
Communication to Clients and Customers
 
When you have an immediately available, online source to your business it makes clients and customers feel better kept in the loop. Business videos produced by Cut ‘N’ Run are a great way to stay in good communication standing with clients and customers.
 
Increased Web Presence
 
Along with these benefits for your clients, online posted business videos will increase your business’s web presence. From search engines to the business website itself, adding a business video online to be associated with your business will greatly increase your company’s presence online.
 
The list of different reasons and benefits as to why your business should have its own business video could go on. Having a business video made with Cut ‘N’ Run Productions is an extra step to promoting your business and having it known everywhere, through the web. Since Cut ‘N’ Run Productions has quickly advanced from a standard video production company to a fully equipped multi-media production business over the past 10 years, you can be sure that your business video will be professional and of the best standards. Start filming today!
 

Live Streaming Public Speaking Events Increase Audiences

Public Speaking Events
 
Many companies are now turning to live streaming corporate or educational speaking engagements for far-flung audiences. They are also recording them for future use, either for free, for a flat fee, or for a subscription base that they communicate with regularly.
 
From sales presentations, to sermons, to corporate quarterly reports, a live streaming presentation for a public speaker can open your audience and allow them to view it at that moment—or later on. Live streaming production services offer you a lot of options for your brand. Whether you’d like to introduce a new product or service, educate a group of people on a certain issue, or discuss the latest news for your company’s employees, you can develop a presentation that can earn a profit or that can raise awareness.
 
Our public speaking live streaming events have included talks, speeches and discussions at:
 
  • Conferences
  • Training seminars
  • Orientations
  • Awards banquets
  • Online courses    
  • And many more events
 
Experienced Studios Can Produce for Your Live Streaming Public Speaking Event
 
A studio should offer you professional streaming video for your speaking presentation that can include music, multimedia, commercials, interviews, and more. If you let the studio know what your goals are with the live presentation, they should be able to help you decide if the event should be streamed live or for free.
 
Offer Your Speaking Engagement for Free
 
Many government and non-profit organizations promote services, products, and educational events through live streaming. It’s an easy way for media to watch and report on the latest in the world of technology and other sectors. You can add a username and password screen that only allows certain people to view the presentation live or to view it later on-demand. If you have sponsors, they can be highlighted through audio and video at the beginning and end of the streaming video, or they can be added to commercials.
 
 
Offer Your Speaking Engagement for a Fee for a Main Audience or Subscribers
 
Many companies or group use live streaming to generate a profit from audiences who can’t be there in person. Your audience simply inputs their credit card information, and then they are given access to view your public speaker. You can choose to provide an entire conference to your viewers, or just let them choose certain sessions that interest them.
 
Of course, you should also have the ability to have your event streamed to any mobile-friendly device. With smart phones and tablets used for a majority of browsing, this simple feature will help to increase your audience.
 
Cut ‘N’ Run Studios near downtown Pittsburgh can live stream your educational, non-profit, or corporate public speaking event. We have years of experience and can help you set up an informational and profitable engagement. Call or contact us today.
 
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