24th Apr 2013
Video Production Increases Company Recognition
Business promotion online has slowly evolved over the years to include multimedia options. In today’s highly competitive environment there is much competition between businesses to grab the attention of potential customers. That’s no easy task. There are more distractions than ever. People are often surfing online while chatting with friends, listening to music, watching TV, cooking, commuting to or from work or any number of activities. When someone visits your business site there is no guarantee that they’ll spend more than 30-seconds glancing over the site content.
You may have spent quite a bit of money creating a website that will present your company branded products in a good light. Unfortunately, mere words and text may not be enough anymore to capture a visitor’s attention. The good news is that you can easily add some excitement to your website by including video presentations.
A high-quality video production that is featured prominently on a site’s pages can quickly boost the amount of time prospects spend on your site. Ideally, you want to make sure that the video production has a specific purpose that communicates a clear message. Most people are looking for quick information when they visit a site. So, it makes sense to create videos that offer people information they would be keenly interested in knowing.
Exactly what is contained in these videos is something that you would discuss with an experienced video production company. This is not a task that should be left up to amateurs. That home video look may work well for casual viewing, but businesses must always be thinking about their public image. You’ll need to think of creative ways to enhance your brand with this visual medium.
Best Business Video Concepts
There are some tried and true video ideas that have proven to be quite effective for attracting online customers. Qualified companies providing video production services can brainstorm these ideas. Some great concepts are:
Most businesses can have their products or services featured in a short commercial. These are similar to the commercials seen on TV, except they are exclusive to your website. Video production services are good at coming up with clever concepts in how to make your commercial entertaining and informative.
Depending on the nature of your business an interview style video is a great way to build up trust for your brand. People like to know who they are doing business with. Contract with video production services to tape management or staff during an on-camera interview. The video can be edited and placed on your site, as well as, some popular video sites.
Create interest by giving viewers a tour of your business. This type of behind the scenes video fascinates people.
By partnering with a top-quality, creative video production company, your business can see an increase in online traffic. Do your research and find out which video production services can truly deliver a complete business production package. Hire the best one that can produce exciting video content.