Watson Institute logo

The Watson Institute

About.

The Watson Institute is an educational organization in Western Pennsylvania made up of special education schools, programs and resources for children with special needs and their families.

Mission.

Create an annual highlights video for the main events of the institution.  The video is created to promote awareness for the special needs community and show how beneficial contributions are.

Process

The annual highlights video is dependent on the direction of the client.  In 2015, interviews with Watson’s employees explained the events and programs in detail but in 2016 interview narration was replaced with graphics and kinetic typography.  Cut ‘N’ Run also created the Watson Institute’s logo animation opener for all web videos to assist in branding all content.

End Product.

All content produced for the Watson Institute are uploaded directly to the client’s youtube.  Keywords, annotations, and descriptions are added to optimize the videos.  Any additional instructional media added to the youtube is downloaded and branded with the Logo opener by Cut ‘N’ Run.