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Live Life Outside

About

Pretty Up Beechview and Trugreen discovered a vacant lot in Beechview that needed renovation. It was decided that this would be the location of a new community garden called ``Unity Garden.`` The lot just so happens to be two doors down from Cut 'N' Run Studios so the decision for a production facility was an easy choice. During a six month process, Cut 'N' Run covered the reconstruction and transformation of the vacant lot into a beautiful new garden.

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Process

Drones, as well as traditional coverage mixed with interviews from Pretty Up Beechview and Trugreen, were cut together for a short promotional video. Important events such as excavation, planting, and final touches were planned so coverage would include every important step in the process. A final grand opening ceremony marked the the last step on the production end. A two-minute video was edited with graphics and animation.

Final Delivery

The final video was released through Vimeo to the client.

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Results

The video proved to be a success based on the number of views, likes, and audience engagement. Clicking on the Facebook link on the embedded video will show more details about its efficacy.

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Watch how TruGreen's TruNeighbor grant helped revitalize and transform a blighted vacant lot in Pittsburgh into a unified community greenspace to help neighbors #LiveLifeOutside.

Posted by TruGreen on Friday, July 28, 2017