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The Pittsburgh Thunderbirds

ULTIMATE FRISBEE

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About.

The Pittsburgh Thunderbirds is a professional Ultimate Frisbee (Disc) franchise in the American Ultimate Disc League (AUDL). The team is part of the Midwestern Division and plays their home games at Founder’s Field and Highmark Stadium.

Mission.

To grow interest in Ultimate Disc in the Pittsburgh and Western Pennsylvania regions, develop an elite team of athletes, encourage participation in the sport through community involvement, and provide fans with high entertainment for an excellent value.

Process.

CNR Studios provided live multi-camera coverage with instant replay for all home games in the 2016 season.  We helped grow the online viewer audience by streaming through various social media outlets.  Commercials and game highlights were also produced to help promote home games.

End Product.

The end product is a powerful promotional tool that drives web traffic and gives the ability to expand sponsorship revenue.  It is also an online archive of all the 2016 season home games and highlight videos with detailed viewer statistics.