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Pittsburgh Steelers

Here We Go!

About

Cast members of NBC's ``This is Us`` Milo Ventimiglia and Mandy Moore visited Heinz Field to announce one of the Pittsburgh Steelers' draft picks. The organization also wanted to obtain promotional material for NFL Sunday Night Football as well as jumbotron videos. Cut 'N' Run was brought on to capture as much as possible with the talent in two hours, just before the draft pick announcement. It was crucial to be as mobile and quick as possible. Scripts were drafted by the Steelers marketing team.

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Process

The production began with a green screen shoot then moved to three other locations. A teleprompter was positioned in the first scene but the talent was required to memorize or read from cards for the remaining scenes. A Sony FS7 and Steadicam were the most mobile options used to quickly capture each scene and move onto the next. All scenes were successfully captured in the two hour time block.

Final Delivery

The final videos were delivered via Google Drive so the client could edit and finalize them.

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Results

The footage was used for NFL promotions as well as some social media and stadium jumbotron clips.

Sunday Night Football: This Is Us

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Posted by Pittsburgh Steelers on Sunday, November 26, 2017