Red Carpet Premiere logo

Greater Pittsburgh Automobile Dealers Association

About.

The GPADA hosts the opening event to the Pittsburgh International Auto Show. Over a thousand people attend the Premiere at the David L. Lawrence Convention Center.

Process

The first step in the annual GPADA project is to create a looping video displaying all the paid sponsorships associated with the event.  Graphics, animation, and edited video are mixed into a several minute loop to play throughout the evening.  The event is covered in it’s entirety with interviews from celebrity guests, charity organizers, and sponsors.   A month long social media campaign was also delivered in 2017 to increase online public ticket sales.  Four themes were utilized over the course of twelve different videos.

End Product.

The promotional videos that Cut ‘N’ Run produced are hosted through vimeo and embedded online.  Social media engagement for the time-lapse and promotional video exceeded 100,ooo views.

Event Coverage

Social Media Campaign