422 Auto Auction
422 is a family owned and operated auction company that has been conducting public auto auctions and used school bus auctions in the Pittsburgh PA area for over 30 years. The company also offers online auctions for international bidders.
An informative video that highlighted the live public auctions as well as online auctions to aid in marketing and instructions for bidders. As a result of the diverse bidders participating in the online auction, 422 required a Spanish version for the online auction video.
The 422 video campaign was comprised of interviews conducted with the owner of 422 and bidders cut with footage captured on site during a live auction. Cut ‘N’ Run edited both English and Spanish versions of the videos.
The promotional videos that Cut ‘N’ Run produced are hosted through vimeo and embedded online.